Tracee Ellis Ross: Understanding the Diversity of Humanity is Good Business
When Tracee Ellis Ross launched Pattern Beauty in 2019, she set out to challenge the beauty industry's lack of products for curly, coily and tight-tex...
When Fashion Lost Its Voice
Earlier this month, cities across the US saw the most significant wave of demonstrations since the 2020 protests following George Floyd's murder. Thes...
Hailey Bieber on Building Rhode into a Billion-Dollar Beauty Brand
When Hailey Bieber launched her beauty and skincare brand Rhode in 2022, it quickly built a loyal customer base and achieved rapid commercial success....
Is Nike Finally Winning With Women?
Nike has been synonymous with sports for decades, but that cultural and commercial cachet has mostly been driven by male athletes like Michael Jordan ...
Lessons in World-Building: How Emily Oberg Created Sporty & Rich
Emily grew up far away from the fashion world in Calgary, Canada. After moving to New York for a role at the media company Complex, Oberg quickly buil...
Why Hailey Bieber Won the Celebrity Beauty Lottery
Bieber, a celebrity and influential beauty figure with a strong Gen-Z following, launched Rhode just three years ago, quickly distinguishing the brand...
Giancarlo Giammetti on Securing Valentino’s Legacy
Giancarlo Giammetti met Valentino Garavani by chance on July 31, 1960, setting in motion one of fashion’s most enduring — and most successful — creati...
Beauty Is in Its Flop Era
The beauty sector historically thrived during economic downturns, earning a recession-proof reputation encapsulated in the “lipstick index.” However, ...
Inside The Great Luxury Reset
Instead of his usual place in the host’s seat, BoF founder and CEO Imran Amed appears this week as a guest in an interview with Jonathan Wingfield, ed...
How Fashion Brands Build Community in 2025
As inflation bites and politics polarise, the fashion industry in 2025 is facing unprecedented pressure to hold onto its customers. Brands are looking...